Agency’s marketing skills result in speedy sale at excellent price

Strong marketing skills led to instant success with the sale of this Mudgee home.  11 Bateman Avenue went on the market with a listed price of $479,000 and sold after only one day.

The delighted vendor attributed this stunning success to the skilful way in which The Property Shop managed the marketing campaign, bringing the home and its attractions to the attention of a wide range of potential purchasers.

Selling agent Lucas Sheppard explained the professional skills that made it possible to sell the home so rapidly.

“Initially, it was important to appraise the property correctly,” he said.

In this appraisal, Luke took into account such factors as the home’s position in one of Mudgee’s most desirable locations. He also planned to emphasise the features that made it possible to market the two year old property as one of Mudgee’s finest family living homes.

These included its four bedrooms, spacious indoor and outdoor living areas, stylish bathrooms, vaulted ceilings and reverse cycle air conditioning. Adding to the home’s special appeal was the way in which the kitchen was designed to open into the large living and dining space to enhance family living.

Utilising these factors, The Property Shop was able to attract immediate attention from suitable prospective buyers

“We had a dynamic marketing campaign designed, however we didn’t get to give it widespread exposure as we normally would as it was sold so quickly,” Lucas said.

As well as appraising and marketing the home, The Property Shop advised the vendor on the best ways in which to present the property when it went on the market, in order to attract interested buyers.

“By appraising the property correctly, and using professional skills to market and present it, we created a strong interest in the home and were then able to capitalise on this interest to deliver a quick sale at an excellent price,” Lucas said.

Principal of The Property Shop, Hugh Bateman, said the swift sale of the Bateman Avenue home was another example of the agency’s commitment to maintaining its standing as the region’s most innovative and client-focused real estate company.

“We are different in the way we do things, and our clients have made it clear that they value our innovative marketing and quality service,” he said.

For professional advice on all real estate matters, contact The Property Shop on 02 6372 2222.
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