Many purchasers report that they feel that real estate ads often exaggerate the features of properties for sale.

Yet agents frequently report that when it’s their turn to sell, many proud home owners just can’t help wanting to ‘oversell’ their property by insisting that every feature of their home is highlighted in every ad, or by describing their home as having ‘four bedrooms’ rather than ‘three bedrooms and a study’.

While artistic licence is commonly used in real estate ads, blatant use of said licence can, and will, work against your property.

So what does a real estate ad really need to achieve? Continue reading Deceptive property ad descriptions that disappoint →